Strategic Lifesciences Communications

Who we are

A uniquely cross-sector healthcare consultancy, with context upfront

I have a background of 25 years working in healthcare marketing and communications, providing pragmatic multidimensional solutions. Most of my work has been in Rx and I have practiced across a huge range of therapy areas and asset classes.

Globally experienced, I have deep insight into diverse health systems and the real world implementation of pharma marketing strategy in differentiated environments. I understand the agency-client complexities that arise from increasingly complicated project delivery mechanisms and I have a uniquely unblinkered approach based on having worked across all agency types, all client functions and across the stakeholder continuum.

Delivering projects most effectively means vectoring in the destination at the outset – filing a clear flight plan. With VectoRx the magnitude and direction are precisely set to both dissect the real challenge behind the brief for a solution that delivers.

Tim Passey

Consultant

A globally experienced life sciences communications strategist and commercialization partner, I’ve worked in agency leadership roles across multiple key global regions. A diverse background in start-up environments means I quickly identify the most pragmatic pathways to deliver the commercial imperative for both client and agency. Having worked with stakeholders across client functions I have an agnostic mindset that looks at new ways to solutions. Overcoming structural barriers has been key in my career, and being able to frame solutions that dismantle both agency and client side silos has been essential in start-up and joint venture scenarios.

why VectoRx

Overcoming inertia to drive effective, focussed, integrated solutions

VectoRx provides the degree of lateral thinking to overcome the inertia that often slows down the rate at which projects and campaigns get off the ground, hindering the urgency the client’s asset situation demands. There are many reasons why momentum is slow to gather, but delays in articulating the desired endpoint at the earliest opportunity, and an inability to get a team to coalesce around the critical nature of the ask are crucial missteps.

Specialisms are an essential part of robustly building out each part of the strategic marketing mix, but when deployed at the wrong time, in isolation, or out of context, objectives can look like they are being viewed through the wrong end of a telescope. By considering the nature of the ask in the context of the macro level challenge, I make sure the right questions are asked and the solution is framed so that tasks are undertaken with the right perspective and project delivery fits the needs as completely as possible.

Any solution needs to be optimized at the margins – it’s only a solution if it has utility, and utility is only achieved when solutions to all elements of the problem mix abut. Your outcomes needs to seamlessly align with your market access, medical affairs, customer experience, creative campaign, opinion leader or other target strategic elements. With VectoRx the end result both stands alone and works in context.

what we do

Delivering pragmatic, multidimensional and real world answers

VectoRx provides pragmatic multidimensional strategic communications consulting solutions to pharma and healthcare agencies. Built on a scientific foundation and with a commercial core I bring a  legacy of experience communicating and campaigning creatively across some of the most demanding therapy and health areas in some of the toughest healthcare settings.

I practice across the agency sector spectrum, from content development through client servicing, business development, business growth and leadership. I lead strategic agency partnerships across the full gamut of agency technical types – including integrating specialties such as publishing, media, customer experience, digital, data and research into a packaged offer. I give the kind of wide-ranging consideration to needs that each unique opportunity demands.

From a stakeholder perspective I work internally with global directors across pharma’s pillars; and externally with global physician experts, country experts and professional associations through to patient advocacy groups and with access influencers at key market level. With 25 years of carefully nuanced critical thinking I quickly identify the real challenge and reliably and efficiently deliver a solution that answers the actual question with a robust unblinkered plan.

From classical Rx healthcare communications, through advertising, PR, patient engagement to solutions that encompass the future challenges of the consumer imperative in constrained healthcare systems, VectoRx has the scope to deliver.

Commercialization support

 

Brand strategy

Market assessment; GTM strategy; positioning; strategic planning; marketing and integrated communications strategy; launch strategy; omnichannel implementation; research and insights

 

Growth

Business development; opportunity assessment; new client engagement; strategic backgrounding; pitch direction and leadership; account rescue

 

Business transformation

Agency launch; repositioning; unit integration; acquisitions; new market development

with scicomms and cx

 

Scientific

Strategic planning; medical affairs strategy; target product profiling; CME content strategy; content development strategy; messaging strategy; creative team integration; research and insights

 

Customer experience

Customer experience strategy: patient and HCP journey mapping; external expert strategy and engagement; patient engagement

About

  • 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, UK

Drop us an email. We will call you right back to see how VectoRx can help you home in your objectives. VectoRx - driving business growth