Medical Publisher and Healthcare Communications Agency Strategic Market Expansion

Medical Publisher and Healthcare Communications Agency Strategic Market Expansion

VectoRx was engaged to spearhead market entry for a growth agency's strategic expansion to Europe. VectoRx developed and executed a comprehensive business plan that addressed the challenges and leveraged the client's unique strengths while in parallel setting in place operational pillars and initiating hiring.

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Launch Strategy for a Cardiovascular Asset Portfolio

Launch Strategy for a Cardiovascular Asset Portfolio

The client, a growth health communications agency retained VectoRx to manage a significant pitch opportunity for a global pharma client's complex phase II/III portfolio launch, and initiate implementation of the subsequent win.

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Big Four Agency APAC Offering Expansion

Big Four Agency APAC Offering Expansion

VectoRx was engaged to launch one of the big four advertising agency holding groups' specialist below-the-line healthcare operations in Asia Pacific to complement its existing promotional advertising business and significantly grow its key Asian healthcare operations.

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Transforming Bariatric Surgical Patient Recruitment in MENA

Transforming Bariatric Surgical Patient Recruitment in MENA

VectoRx was retained to help the client transform access to the bariatric surgery market in Saudi Arabia through better understanding of and integration into multidisciplinary care and patient-centered pathways, driving both clinical excellence and commercial success.

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Launching a Strategic Communications Agency in China

Launching a Strategic Communications Agency in China

VectoRx was retained to explore prospects for, develop a business case and ultimately operationalize and relaunch an agency's business in China

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Integrated OOH and Digital Advertising Strategy for an Rx-to-OTC Switch Product

Integrated OOH and Digital Advertising Strategy for an Rx-to-OTC Switch Product

VectoRx was retained by a consumer healthcare agency to direct strategy for its consumer healthcare client's acquisition of an Rx brand approved by regulators for switch from Rx to OTC.

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Optimizing the Digital Advertising Strategy for a Consumer Wellness Client

Optimizing the Digital Advertising Strategy for a Consumer Wellness Client

An advertising agency for a rising player in the consumer wellness space with a recently-acquired, recently switched (P-to-OTC) asset approached VectoRx with a critical challenge: developing the client's optimal digital advertising strategy

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